These Four Trends Explain Why Social Media Is Finally Getting Shoppers To Buy Things, Online And In-Store

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English: Screenshot of the social media toolbo...

English: Screenshot of the social media toolbox for fundraising (Photo credit: Wikipedia)

English: Data from April 2011 Editor Survey th...

English: Data from April 2011 Editor Survey that lists Social Media activities (Photo credit: Wikipedia)

English: Graph of social media activities

English: Graph of social media activities (Photo credit: Wikipedia)

Illustration of Facebook mobile interface

Illustration of Facebook mobile interface (Photo credit: Wikipedia)

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English: The Aviation and Missile Command can ...

English: The Aviation and Missile Command can now be found on two popular social media sites, Facebook and Twitter. (Photo credit: Wikipedia)

These Four Trends Explain Why Social Media Is Finally Getting Shoppers To Buy Things, Online And In-Store

BI Intelligence

The stubborn conversion rate gap persists, but it doesn’t account for offline purchasing

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are increasingly focusing their attention on social commerce. But many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale? Is social media really going to be a source of dollars and foot traffic?

In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of the four converging trends that promise to transform social media into a viable commerce platform:

BII social mobile purchases

BI Intelligence

Twitter users make over half their social media-inspired purchases on mobile

BII specialty retail social platforms

BI Intelligence

Specialty retailers like Victoria’s Secret rush to adopt photo and video-based services

BII_PinterestInStoresCOTD_7_11_13

BII

Pinterest users, four-fifths female, are buying in stores after pinning

BII AOV comparisons

BII Intelligence

Conversion rates lag, but average order values are healthy on Pinterest

We also analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and we examine the numbers behind the social commerce conversion and order value gap. The report is supplemented by rich datasets on social commerce, and subscribers will also receive full access to BI Intelligence’s full library of hundreds of in-depth reports, charts and datasets — including up to date coverage on social commerce.

In full, the report:

To access BI Intelligence’s full reports on The Rise Of Social Commerce, sign up for a free trial subscription here.

Read more: http://www.businessinsider.com/social-commerce-ahead-of-the-holidays-2013-11#ixzz2koa1mvCX

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